The Boob Business Podcast by Milk Diva

EP 9: Branding with Chief Braggologist Lynne Braggs

February 01, 2022 Naiomi S. Catron RNC-OB, IBCLC Season 1 Episode 8
The Boob Business Podcast by Milk Diva
EP 9: Branding with Chief Braggologist Lynne Braggs
Show Notes Chapter Markers

In today's episode, we are speaking with Lynne Braggs, an award-winning and innovative marketing professional specializing in Brand Management, and Founder of Braggology.

Lynne has helped turn my idea for a solo lactation private practice into a booming, multi-provider, award-winning, super fast-growing, profitable business. 

So as a special treat to all my #bossladies, Lynne has given us some of her precious time and is sharing some of her insider tips to help you figure out where to focus your resources when starting or growing a business.

Lynne has over 15 years of experience in marketing and sales management in areas such as healthcare, sports, entertainment, real estate, and agency experience.

Within the healthcare space, Lynne was responsible for developing strategy, marketing communications, brand, sales, and field engagement for DaVita Rx a subsidiary of DaVita, one of the largest dialysis healthcare providers in the US. In addition, she was the National Multicultural Consultant for American Heart Association.

While residing in Los Angeles, Lynne acquired an extensive background in the entertainment industry. She has held positions at Artisan Entertainment, New Line Cinema, Sony, and E! Entertainment. At Artisan Entertainment (now known as Lions Gate) she developed and executed a home entertainment marketing plan for their most successful release, The Blair Witch Project.

Lynne holds an MBA with a concentration in marketing from the University of Texas in Austin and is also a graduate of Howard University in Washington D.C where she majored in Chemical Engineering. She previously sat on the board of Women and Film and Television as VP of Communications in Atlanta, GA.

Website: https://www.braggology.com/
Instagram: https://instagram.com/braggology
Facebook: https://www.facebook.com/braggology/

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This podcast is provided for educational and informational purposes only and does not constitute providing medical advice or professional services. The information provided should not be used for diagnosing or treating a health problem or disease, and those seeking personal medical advice should consult with a licensed physician. Always seek the advice of your doctor or other qualified health provider regarding a medical ...

Guest Introduction
Building a Brand First
Lynne in the Branding Business and What has Changed since then
The Importance of Getting to Know your Client's Business
The Disadvantages of Skipping Branding in the Earlier Phase of the Business
Staying in Your Zone of Genius
Why You Need to Build a Budget for Marketing
What People Misunderstand About Branding and Marketing
What New Businesses Should Consider During their First Year in Business
Lynne's Ideal Clients and How to Work with Her